AI Insights · Timothy · July 2022
Top 5 Fashion Games on iOS in Italy Q2 2022
Explore the performance of the top 5 fashion games on iOS in Italy during Q2 2022, with insights on downloads, revenue, and active users.
The second quarter of 2022 saw notable performances from the top 5 fashion games on iOS in Italy. Here’s a breakdown of their weekly downloads, revenue, and active user trends, based on data from Sensor Tower.
Project Makeover by Magic Tavern, Inc. had a fluctuating quarter in terms of weekly revenue, peaking at around $20.8K in late March and gradually declining to approximately $10.4K by the end of June. Weekly downloads showed similar variability, with a high of 6.5K in mid-April and a low of 1.8K at the beginning of April. The active user base remained relatively steady, starting at 90.1K and closing the quarter at 86.8K, with a peak of 102.2K in mid-April.
Super Stylist Fashion Makeover from CRAZY STYLE LTD experienced modest weekly revenue, averaging around $1.1K throughout the quarter. Downloads saw significant growth towards the end of the quarter, rising from around 1.3K in early May to 5.4K in mid-June. The number of active users followed a similar upward trend, increasing from 28K in early May to nearly 40K by mid-June.
Hair Challenge by Rollic Games had minimal revenue impact, with occasional peaks reaching up to $16. Weekly downloads were more consistent, starting at 2.6K in late March and reaching 3.4K by mid-June. Active users saw a peak of 21.9K in mid-April before settling to around 17.4K by the end of June.
Perfect Skincare from Kwalee Ltd had no reported revenue but showed a notable presence in downloads, peaking at 5.7K in early May before declining to about 1K by the end of June. Active users increased from 2.4K in late April to a high of 7.4K in mid-May, ending the quarter at 3.8K.
Acrylic Nails! by Crazy Labs maintained a steady revenue stream, averaging around $70 per week. Downloads increased significantly towards the end of the quarter, from 1.4K in early May to 3.6K by mid-June. Active users also saw growth, starting at 7.8K in early May and peaking at 11.6K in mid-June.
These trends highlight the varying performance of fashion games on the iOS platform in Italy during Q2 2022. For more detailed insights and data, visit Sensor Tower.
